Adapt to Change in Business: The Hidden Advantage Behind Dick’s Sporting Goods
“Sometimes the most profitable decision on a spreadsheet is the worst decision for a business.” — Ed Stack In the mid-2010s, Dick’s Sporting Goods bought GameChanger, an app used by baseball and softball coaches for scorekeeping, live-streaming, and scheduling. Dick’s turned the app into a data engine disguised as a coaching tool. It gave the product
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