Business Strategy

Starbucks Coffee building during daytime

Howard Schultz Leadership Style: Conviction Built Starbucks

It’s the early 1980s. Milan. Howard Schultz is in town for a housewares show. The city’s espresso bars stop him cold. They are community gathering spots, a “third place” between home and work. This is the seed of the Howard Schultz leadership style. Baristas knew customers by name. Coffee wasn’t a transaction. It was a […]

Howard Schultz Leadership Style: Conviction Built Starbucks Read More »

Howard Schultz during Starbucks pricing strategy during the Great Financial Crisis a starbucks coffee cup flying through the air

Starbucks Pricing Strategy: Why Howard Schultz Refused to Discount

Howard Schultz stops mid-stride on a Manhattan sidewalk and stares at a bright red “80% off” sign screaming from a boutique window. The world is on clearance. It’s the peak of the financial crisis. Storefronts are plastered with “For Sale” signs. Even Madison Avenue is begging customers to buy. Retailers are cutting prices at any

Starbucks Pricing Strategy: Why Howard Schultz Refused to Discount Read More »

Bernie Ecclestone business lessons A red race car on a black background

Bernie Ecclestone Business Lessons: From the Man Who Controlled Formula One

The best product doesn’t always win. Power belongs to the person who controls distribution, access, and relationships. The Formula highlights three Bernie Ecclestone business lessons from his tenure at F1: control the game, not the participants; leverage beats authority; and the world revolves around relationships. He mastered all three. Bernie Eccelstone figured that out early—long

Bernie Ecclestone Business Lessons: From the Man Who Controlled Formula One Read More »

Tony Hsieh Zappos Lessons a display of various shoes on a wall

Ask Why, Then Wow Customers: Tony Hsieh Zappos Lessons

Repetition leads to mastery, but only if you’re repeating the right questions. It’s one of the quieter Tony Hsieh Zappos lessons in Delivering Happiness. At Zappos, repetition showed up as asking why again and again. Hsieh wanted to understand why they were building what they were building. Another lesson Tony Hsieh emphasized was deceptively simple:

Ask Why, Then Wow Customers: Tony Hsieh Zappos Lessons Read More »

Tony Hsieh Zappos Lessons Nike shoe lot

Tony Hsieh Zappos Lessons: How Zappos Was Built

The Zappos business model, selling shoes online, looks obvious in hindsight. But the real Tony Hsieh Zappos lessons come from how it was actually built—through iteration, mistakes, and deliberate choices. Founder Tony Hsieh learned a few lessons building Zappos. One: learn by doing, not overplanning. Two: never outsource your core competency. Three: invest time, money,

Tony Hsieh Zappos Lessons: How Zappos Was Built Read More »

person wearing white Nike running shoes standing on black concrete path

How Nike Was Built: Truth-Telling, Shoe Dogs, and Phil Knight’s Calling

Phil Knight packs Shoe Dog with leadership and entrepreneurial lessons—most of them learned along the way. The themes I keep coming back to are simple: don’t micromanage, manufacture motivation, obsess over craft, tell the truth, contribute, and find your calling. For Knight, leadership starts with a counterintuitive discipline: don’t tell people how—tell them what, then

How Nike Was Built: Truth-Telling, Shoe Dogs, and Phil Knight’s Calling Read More »

Leadership Lessons two boxes of amazon are stacked on top of each other

Leadership Lessons: Jeff Bezos on Change When Critics Are Right

Some leaders avoid criticism. Jeff Bezos treated it like a mirror—leadership lessons to be learned at every turn. Ernest Holmes once wrote, “Life is a mirror and will reflect back to the thinker what he thinks into it.” Bezos believed that idea at scale—experiment boldly, fail intelligently, obsess over customers, and be willing to change

Leadership Lessons: Jeff Bezos on Change When Critics Are Right Read More »

Day One Mindset a can of beer

Day One Mindset: Jeff Bezos on Keeping Your Company Alive

It’s Always Day One.” – Jeff Bezos Make it Cost Less Jeff Bezos built Amazon on a simple discipline: obsess over the customer. That obsession revealed itself most clearly in Amazon’s fixation on lowering costs—a cornerstone of the Day One mindset. “It’s always better to have lower costs,” Bezos said in Amazon Unbound—a line that could

Day One Mindset: Jeff Bezos on Keeping Your Company Alive Read More »

Amazon Flywheel an orange smile on a black background

Building Moats: How the Amazon Flywheel Reinforces Itself

“The most important thing [is] trying to find a business with a wide and long-lasting moat around it… protecting a terrific economic castle with an honest lord in charge of the castle.” – Warren Buffett Warren Buffett’s castle-and-moat metaphor captures one of business’s most enduring ideas: build systems that protect themselves. Jeff Bezos did exactly that

Building Moats: How the Amazon Flywheel Reinforces Itself Read More »

Swing for the Fences a close up of a dice with an amazon logo on it

Swing for the Fences: Jeff Bezos’s Strategy for Big Bets & Big Wins

“I swing big, with everything I’ve got. I hit big or I miss big.” – Babe Ruth Swing for the Fences Baseball and business share more than competition—they both reward bold swings. In Amazon Unbound, Jeff Bezos draws a vivid comparison between them and shows how to swing for the fences in business. In baseball, if

Swing for the Fences: Jeff Bezos’s Strategy for Big Bets & Big Wins Read More »

Scroll to Top
Michael McHugh
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.