Articles
I write about books, business, habits, and ideas that age well — the kind of insights that compound over time.
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Latest Articles
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Starbucks Turnaround: How Howard Schultz Saved the Brand
Starbucks was in trouble. Nearly 20% of the new stores opened during its aggressive expansion were closing. Customers were pulling back. Construction costs were spiraling. Founder Howard Schultz was scrambling to steady the company. There was only one way out: refocus on the customer and rebuild the Starbucks turnaround strategy from the ground up. In…
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Elon Musk and SpaceX: Why Difficulty Is the Ultimate Moat
In the middle of trying to land a rocket that no one had ever landed before, SpaceX stumbled into the problem that became its greatest competitive advantage. The kind of problem that makes sensible companies quietly change the subject. SpaceX leaned in. Instead of asking whether a reusable rocket was practical, Elon Musk asked why…
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SpaceX Leadership Lessons: How Talent, Speed, and Presence Built the Impossible
Talent density. A bias toward action. Working alongside your team to solve problems. These are the SpaceX leadership lessons baked into the operating system Elon Musk installed on day one. Liftoff tells the SpaceX story from the very beginning. Musk hired the best people in the world—and then pushed them relentlessly to act. That pressure…
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Bernie Ecclestone Business Lessons: From the Man Who Controlled Formula One
The best product doesn’t always win. Power belongs to the person who controls distribution, access, and relationships. The Formula highlights three Bernie Ecclestone business lessons from his tenure at F1: control the game, not the participants; leverage beats authority; and the world revolves around relationships. He mastered all three. Bernie Eccelstone figured that out early—long…
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Focus on the Variable You Can Control: Adrian Newey, Colin Chapman, and Formula One
Big gains in performance don’t come from piling on more inputs. They come from a focus on the variable you can control and likely overlook. The ones that others are unwilling to test, or simply don’t understand. Formula One looks like a sport about speed, money, and horsepower. That’s the surface story. Beneath it, the…
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