Apple / Steve Jobs Archives

Steve Jobs on People, Passion, and Culture: Building Apple’s Core Values

“Nothing great in the world has ever been accomplished without passion.” — Georg Wilhelm Friedrich Hegel Steve Jobs on People and Culture Hire A-players and develop them. Build a culture where passionate debate thrives. Align everyone around shared values and mission. It may sound like advice from a powerhouse football team—but it’s how Apple operated […]

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Creative Selection Apple: How the Demo Process Built Its Best Products

Apple / Steve Jobs, Innovation, Leadership, Productivity / McHugh Michael

“Excellence is never an accident. It is the result of high intention, sincere effort, and intelligent execution. It represents the wise choice among many alternatives—choice, not chance, determines your destiny.” — Aristotle Apple shaped its products through variation—what became known as Creative Selection–building demos, keeping what worked, and discarding what didn’t. Each decision informed the

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