Articles
I write about books, business, habits, and ideas that age well — the kind of insights that compound over time.
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Latest Articles
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Creative Selection Apple: How the Demo Process Built Its Best Products
“Excellence is never an accident. It is the result of high intention, sincere effort, and intelligent execution. It represents the wise choice among many alternatives—choice, not chance, determines your destiny.” — Aristotle Apple shaped its products through variation—what became known as Creative Selection–building demos, keeping what worked, and discarding what didn’t. Each decision informed the…
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How Steve Jobs Presentations Were Perfected Through Relentless Practice
“Practice does not make perfect. Only perfect practice makes perfect.” — Vince Lombardi Public speaking can be terrifying, but Steve Jobs presentations became legendary through relentless practice, as written by Ken Kocienda in Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs. One of his best-kept secrets was just how much time he…
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Steve Jobs and the Power of Simplicity in Product Design
“Simplicity is the ultimate sophistication.” — Leonardo da Vinci At Apple, simplicity was never an accident—it was intentional. Steve Jobs, Apple’s legendary founder, believed simplicity in product design was essential. He always put himself in the shoes of everyday customers—people who valued ease, not technical details. Jobs never wanted Apple products to overwhelm people. Life…
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August Reading List: 4 Best Books I Read in August 2025
For my August reading list, I leaned more into entrepreneurial books. The month started with Tao Te Ching: A New English Version, an ideal mental reset. Next came The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World’s Fastest-Growing Sport—a deep dive into Formula 1. Next came The Nvidia Way: Jensen Huang…
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From Firebrand to Mature CEO: Leadership Lessons from John Mackey
To announce that there must be no criticism of the President…is not only unpatriotic and servile, but is morally treasonable. — Theodore Roosevelt John Mackey leadership lessons show that disagreement is inevitable—not only in startups but also in established companies. Healthy debate often leads to better outcomes, as each side argues for the best path forward.…
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